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WE MAKE-UP IS THE NEWEST MAKEUP
BRAND IN TOWN THAT MERGES ITALIAN

high-quality WITH DIGITAL INNOVATION
Our story began 50 years ago in a tiny cosmetic lab, studying and developing the best formulations for the most renowned international brands.
Today we’re a Milan-based Digital Native Vertical Brand constantly connected to digital users and their platforms.
PROBLEM
The market is saturated with brands, including mass- market brands, fast-beauty and influencers’ brands. Wow effect seems to be more important than quality. The overall quality is average.
SOLUTION
Thanks to our experience in the cosmetic industry, we developed a quality-oriented makeup brand that sells directly to consumers through its own website and speaks the same language of its community.
HIGH-END COSMETICS
AT A WOW PRICE
Unlike traditional market, our direct-to-consumer business model allows investing massively in prime raw materials and product development to offer the best quality at accessible prices.
MADE IN ITALY,
WITH LOVE
Our in-house production takes place in our laboratories in Crema, the Italian ‘Cosmetic Valley’. The opportunity to enhance our know-how in the production phase rather than just for the analysis and the formulation of the products is our brand’s main strength.
BEAUTY IS EVERYWHERE AND EVERYONE IS BEAUTIFUL
Our brand conveys a message of real and authentic beauty. Our community is made of people who believe in an idea of makeup that values and cares for them, so that they can enhance their natural beauty and feel comfortable and beautiful in their own skin.
COLOUR TO CUSTOMISE
Colour has always been a key element for our brand identity. Our growing product range consists of 75 liquid lipsticks, 16 lipsticks, 14 lip pencils, 9 lipglosses, more than 50 different eyeshadow shades to compose customised palettes and 7 brow gel colours to give everyone the freedom to choose and express themselves.
AUGMENTED
REALITY
In 2019 we participated as one of the 9 brands in the world to develop interactive ad formats using AR Technology. Our face filter allows customers to virtually try on different lipstick shades improving their experience.
In 2020, we launched a new AR Face Filter, which combines the try-on tool with entertainment functions. It reached over a million impressions in 24 hours.
13 M IMPRESSIONS
“According to eMarketer, 63% of internet users surveyed in the U.S. say they’ve tried an augmented reality experience created by a brand. To help advertisers experiment with this, we launched a small beta test this quarter. As part of the test, We Make-up, an Italian cosmetics brand, used AR ads to give people an easy way to try on different shades of lipstick and they saw a 27% lift in purchases.”
Sheryl Sandberg, COO at Facebook
GLAMOUR
If you’re in the mood for daring, don’t miss the shock&pop shades of EVER Liquid Lipstick.
D REPUBBLICA
They wanted to speak to young women, and they did it with a video of a girl who eats wearing their lipstick. «Five months and it was sold out».
FACEBOOK SUCCESS STORY #1
A one-day campaign earned the brand a swathe of new customers at a low cost, and gave a huge boost to its return on ad spend.
Read more
BEAUTY IN VOGUE
Digital native and 100% Made in Italy, We Make-up paints abstract pictures with powders and pigments on its Instagram page.
ADWEEK
If you’re in the mood for daring, don’t miss the shock&pop shades of EVER Liquid Lipstick.
FACEBOOK SUCCESS STORY #2
We Make-up’s Augmented Reality ads won new customers and boosted sales. Compared to video ads, they generated stronger engagement, awareness and sales.
Read more
FOUNDERS
LUCA ROSSETTI
CEO
ALESSANDRO VIGONI
Creative Director
COORDINATORS
GIANLUCA
CAMAIONI
Partner and
Full Stack Developer
ELENA
ORCIUOLO
Media
Manager
BEATRICE
BORGONOVO
Makeup Artist and
Product Developer
TEAM
STEFANIA
TIRELLI
Warehouse and
After-sales service
PAOLA
SORDELLI
Customer
Care
ANGELICA
MORALES
Digital PR
Spain
VALENTINA
NOLA
Digital PR
Europe
SARA
POLONI
Retail Channel
Manager
FRANCESCA
BILETTA
Social Media and
Project Manager
EVA
CARMIGNATO
Customer
Care
GIANMARIA
D’AMBRA
Full Stack
Developer
GAIA
CACCIAGUERRA
Content
Creator
LAURA
VERAZZO
Warehouse
Assistant
WE MAKE-UP IS THE NEWEST MAKEUP
BRAND IN TOWN THAT MERGES ITALIAN

high-quality WITH DIGITAL INNOVATION
Our story began 50 years ago in a tiny cosmetic lab, studying and developing the best formulations for the most renowned international brands.
Today we’re a Milan-based Digital Native Vertical Brand constantly connected to digital users and their platforms.
PROBLEM
The market is saturated with brands, including mass-
market brands, fast-beauty and influencers’ brands.
Wow effect seems to be more important than quality.
The overall quality is average.
SOLUTION
Thanks to our experience in the cosmetic industry,
we developed a quality-oriented makeup brand that sells
directly to consumers through its own website and speaks the
same language of its community.
HIGH-END COSMETICS
AT A WOW PRICE
Unlike traditional market, our direct-to-consumer business
model allows investing massively in prime raw materials
and product development to offer the best quality
at accessible prices.
MADE IN ITALY,
WITH LOVE
Our in-house production takes place in our laboratories
in Crema, the Italian ‘Cosmetic Valley’.
The opportunity to enhance our know-how in the production phase
rather than just for the analysis and the formulation of the products is
our brand’s main strength.
BEAUTY IS
EVERYWHERE
AND EVERYONE IS
BEAUTIFUL
Our brand conveys a message of real and authentic beauty.
Our community is made of people who believe in an idea
of makeup that values and cares for them, so that they can
enhance their natural beauty and feel comfortable
and beautiful in their own skin.
COLOUR
TO CUSTOMISE
Colour has always been a key element for our brand identity.
Our growing product range consists of 75 liquid lipsticks, 16
lipsticks, 14 lip pencils, 9 lipglosses, more than 50 different
eyeshadow shades to compose customised palettes and 7
brow gel colours to give everyone the freedom to choose
and express themselves.
AUGMENTED
REALITY
In 2019 we participated as one of the 9 brands in the world to develop interactive ad formats using AR Technology. Our face filter allows customers to virtually try on different lipstick shades improving their experience.
In 2020, we launched a new AR Face Filter, which combines the try-on tool with entertainment functions. It reached over a million impressions in 24 hours.
13 M IMPRESSIONS
“According to eMarketer, 63% of internet users surveyed in the U.S. say they’ve tried an augmented reality experience created by a brand. To help advertisers experiment with this, we launched a small beta test this quarter. As part of the test, We Make-up, an Italian cosmetics brand, used AR ads to give people an easy way to try on different shades of lipstick and they saw a 27% lift in purchases.”
Sheryl Sandberg, COO at Facebook
GLAMOUR
If you’re in the mood for daring, don’t miss the shock&pop shades of EVER Liquid Lipstick.
D REPUBBLICA
They wanted to speak to young women, and they did it with a video of a girl who eats wearing their lipstick. «Five months and it was sold out».
FACEBOOK
SUCCESS STORY #1
A one-day campaign earned the brand a swathe of new customers at a low cost, and gave a huge boost to its return on ad spend.
Read more
BEAUTY IN VOGUE
Digital native and 100% Made in Italy, We Make-up paints abstract pictures with powders and pigments on its Instagram page.
ADWEEK
If you’re in the mood for daring, don’t miss the shock&pop shades of EVER Liquid Lipstick.
FACEBOOK
SUCCESS STORY #2
We Make-up’s Augmented Reality ads won new customers and boosted sales. Compared to video ads, they generated stronger engagement, awareness and sales.
Read more
FOUNDERS
LUCA ROSSETTI
CEO
ALESSANDRO VIGONI
Creative Director
COORDINATORS
GIANLUCA
CAMAIONI
Partner and
Full Stack Developer
ELENA
ORCIUOLO
Media
Manager
BEATRICE
BORGONOVO
Makeup Artist and
Product Developer
TEAM
STEFANIA
TIRELLI
Warehouse and
After-sales service
PAOLA
SORDELLI
Customer
Care
ANGELICA
MORALES
Digital PR
Spain
VALENTINA
NOLA
Digital PR
Europe
SARA
POLONI
Retail Channel
Manager
FRANCESCA
BILETTA
Social Media and
Project Manager
EVA
CARMIGNATO
Customer
Care
GIANMARIA
D’AMBRA
Full Stack
Developer
GAIA
CACCIAGUERRA
Content
Creator
LAURA
VERAZZO
Warehouse
Assistant
clear
logo We-Makeup
We Make-up S.r.l.
P. IVA IT01621270196 / +39 0373 648460
Italy, Chieve (CR), 26010, SS 235, km 45, n°15 i
hello@wemakeup.it / © 2022 All rights reserved.



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