In 2019 we participated as one of the 9 brands in the world to develop interactive ad formats using AR Technology. Our face filter allows customers to virtually try on different lipstick shades improving their experience.
In 2020, we launched a new AR Face Filter, which combines the try-on tool with entertainment functions. It reached over a million impressions in 24 hours.
13 M IMPRESSIONS
“According to eMarketer, 63% of internet users surveyed in the U.S. say they’ve tried an augmented reality experience created by a brand. To help advertisers experiment with this, we launched a small beta test this quarter. As part of the test, We Make-up, an Italian cosmetics brand, used AR ads to give people an easy way to try on different shades of lipstick and they saw a 27% lift in purchases.”
— Sheryl Sandberg, COO at Facebook